In case you don't know, you could get everything you needed to know about business, marketing, money getting and stuffing your personality into your business... by getting your head into the works of PT Barnum."Whom!" you cry?... "isn't he that circus person or summink!"
Listen you blitherer, PT Barnum was a stonking money making genius. A showman. An entertainer. Some consider him the greatest Marketeer of all time.
D'ya hear that?
And do you know why he made his fortune?
Because he was daring and courageous. He was bold enough to carry his ideas to the end... that's what he did... he bloody well followed through on everything he thought was a great idea.
Nowadays, looks like most busines owners have either been given the wrong message or they're plain scared to follow an idea through to completion.
And something you may not fully be aware of is that Barnum made his fame in the Circus business, when he was a senior citizen! (Gawd, there's the dazzling spotlight time for me yet then!)
Before his adventures with The Greatest Show on Earth, he'd been everything from a lottery salesman, bestselling author, publisher, manager, public speaker... you name it, this man was doing it.
Oh, and he became a... millionaire!
WHAT!?!
And yes... that's over 100 years ago now. Bloody amazing.
And what's even more bloody amazing is that there was no Internet, no mobile phones, none of this techo gimmickery that drives me barmy. And Jeezus, everyone thinks that technology is the driver of everything!
Twats.
What if the technology collapsed tomorrow. You know, Internet and all that... what then? How would you live? How would you reach your customers?
The same way BEFORE the Internet... write a bloody letter with an ink pen, slap it in an envelope, paste a stamp and send it on its way. That's what you go and do.
Okay, so I've gone off track, a little. Oh dear.
So, what Barnum used, to become the genius entrepreneur and millionaire, was his own skill, excitement and ingenuity. There's no airy fairy language to use here; Barnum went about doing the stuff that made him famous and rich.
Tell you what; the people I know who have businesses would LOVE to be rich and famous. But you know something, they're just too bloody scared to put their ideas to work.
Barnum started dirt poor. Got rich. Lost all his money. And got rich all over again.
And here's his genius...
What Barnum did was he wedged his name into the minds of his prospects because of wanting to step out from the horrible, ugly, mediocre majority - the majority who were also in the Circus and entertainment business.
Looks like a bloody good money making recipe to me.
Oh, and let's loosen that ridiculous grip we masterfully cast on ourselves when we say that we can't use the stuff of a circus nutcase to make our business better.
Doesn't matter WHAT nutcase you find; if they're making money and having a hell of a time doing it, (within the realms of decency) then for god- sake, drop your ego and hitch a bloody ride on their money-getting train and soak up everything you can... you ninny.
Griz
P.S If you want a money making education beyond compare - and at the same time you'd like to tell all those marketing consultants and ad agencies to 'shove it', get yourself a copy of There's a Customer Born Every Minute - PT Barnum's Amazing 10 Rings of Power - by Joe Vitale. It's pocket change and you can get it from Amazon.
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